Florian Schmitt of the London based design agency Hi-Res!: "I like the idea of changing and adaptive logos, but this is such a literal and clichéed attempt at it. I happen to know that they had very little time to finish this, but even so, this is poor. It's literally the first thing you would do as a moodboard and the first thing you would put in the trash as well."

Just when you thought that AOL couldn't drop any lower...

It's sad to see a company with such large holdings and potential spend the majority of their time attempting to "polish a turd". They seem to only concentrate on short-term stock boosts and gimmicks rather than long-term strategy and internet infrastructure. ... too bad.