Just when it looked like the war against teen smoking was turning... yellow. Here comes French firm BDDP & Fils with their new "shock" campaign to fight youth smoking. Citing 2009 stats from the Office Français de Prévention du Tabagisme, the campaign warns that, of active smokers:

5 - 8% are 14 years old, 8 - 10% are 15, 14 - 18% are 16, 20 - 22% are 17, and 24 - 25% are 18. Moreover, 40% of smokers 12 - 25 years old are already dependent.

[via Gaya Roshan]