Simon Waterfall is a director of a UK fashion label called Social Suicide http://socialsuicide.co.uk/ and former Creative Director and Founding Partner of Poke London, a leading creative interactive design company also based in the UK.

Simon speaks to COFA Online about the creative journey that led him to where he is today, and the importance of a cross-disciplinary approach in creating successful, cohesive design solutions.

Through discussion of the challenges and creative thinking behind his fashion label Social Suicide, Simon offers us a glimpse of how design is, through necessity in our digitally networked world, a bridge that unifies different means of communication about an idea.

For more COFA Talks Online, visit http://online.cofa.unsw.edu.au