shameless as it may be, and a bit more commercial than some of the more art related posts on Surfstation, here I present you with a commercial for Wrigley's gum feat. Chris Brown we directed and did the effects for. There has been controversy about his song Forever referencing Doublemint in the chorus only to reveal he was endorsing the gum after the fact. Tags like sellout echo through the halls of pop music, but then again it is in fact pop music, a commercial machine more so than an equation of authenticity and originality.

Anyhow, it was a pleasure and blast to work on. We had the pleasure of conceptualizing the hacky sack inspired visual narrative with the agency, shooting it, then developing the visual aesthetic, and tracking the 3d box and effects into the edit. I can't stress how rewarding it is to see a piece from start to finish which is often unusual in motion graphics.